🎲 Fun & Lifestyle
Markup Calculator
Markup % = (Price − Cost) / Cost × 100.
Enter values to see your result
Frequently asked questions
Markup vs margin?
Markup = % over cost. Margin = % of revenue. 100% markup = 50% margin. Confusing them leads to under-pricing disasters.
How to pick markup?
Cover overhead + desired profit + market willingness. Retail convention: 2x-3x cost for margin items, 1.3x-1.5x for staples.
Keystone pricing?
Classic 100% markup (doubling cost to price). Still common in apparel, jewellery, electronics.
Markup on services?
Common: 2-3x cost (labour × loading factor). Agencies mark up contractor time, PR firms mark up media buys.