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Discount & Markup Calculator
Combined markup and discount sequences.
Enter values to see your result
Frequently asked questions
Why mark up then discount?
Psychology. 50% off ₹1000 "feels" like a deal even if you'd pay ₹500 anyway. Retailers mark up list price so discounts feel substantial.
When does this strategy lose money?
When deep discounts push below cost. A 100% markup with 60% discount = cost × 2 × 0.4 = 0.8× cost = 20% loss.
Alternative: everyday-low-price?
Yes — Walmart, Amazon model. No inflated list + discounts, just always-low prices. Simpler, builds trust, but harder to create urgency.
MRP in India?
MRP = Maximum Retail Price (legally enforceable cap). Retailers can discount below MRP but not exceed it. Keeps pricing chains transparent.